Merrill Insurance Agency website is owned by Merrill Insurance Agency, which is a data controller of your personal data.
We have adopted this Privacy Policy, which determines how we are processing the information collected by Merrill Insurance Agency, which also provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using Merrill Insurance Agency website.
We take care of your personal data and undertake to guarantee its confidentiality and security.
Personal Information We Collect
When you visit Merrill Insurance Agency, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the installed cookies on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Moreover, we might collect the personal data you provide to us (including but not limited to Name, Surname, Address, payment information, etc.) during registration to be able to fulfill the agreement.
Why Do We Process Your Data?
Our top priority is customer data security, and, as such, we may process only minimal user data, only as much as it is absolutely necessary to maintain the website. Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage. This statistical information is not otherwise aggregated in such a way that it would identify any particular user of the system.
You can visit the website without telling us who you are or revealing any information, by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the website’s features, or you wish to receive our newsletter or provide other details by filling a form, you may provide personal data to us, such as your email, first name, last name, city of residence, organization, telephone number. You can choose not to provide us with your personal data, but then you may not be able to take advantage of some of the website’s features. For example, you won’t be able to receive our Newsletter or contact us directly from the website. Users who are uncertain about what information is mandatory are welcome to contact us via info@merrillagency.com.
Information Sharing and Disclosure
SMS consent will not be shared to any third parties for marketing purposes. No mobile opt-in data will be shared.
We do not sell or rent your personal information to third parties. We do not sell, rent, release, or transfer your SMS consent or phone number to any third party for any third party marketing purposes. We may share your information in the following circumstances:
Service Providers: We may share your information with our service providers who perform services on our behalf, such as marketing, customer services, or technical support. These service providers are contractually obligated to protect your information and use it only for services they provide.
Legal Requirements: We may disclose your information if required by law, regulation, or legal process, or if we believe disclosure is necessary to protect our rights, property, or the safety of our users or others.
ARIA — Privacy Practices for Our AI Concierge
Merrill Insurance Agency offers ARIA, an AI-powered insurance assessment concierge, on this website. ARIA collects and processes information in specific ways that are described in this section. These practices supplement, and do not replace, the general privacy practices described above.
What ARIA Collects
When you interact with ARIA, you may provide:
- Your name and email address (required to receive your assessment)
- Information about your insurance situation, household, vehicles, property, family members, business activities, or financial circumstances — provided during the conversation
- The text content of your conversation with ARIA
ARIA does not request and you should not provide any of the following:
- Social Security numbers
- Bank account or payment card numbers
- Insurance policy numbers
- Detailed medical history or diagnosis information
- Login credentials or passwords
If you provide such information inadvertently, please contact us at info@merrillagency.com so we can remove it from our records.
How ARIA’s Conversations Are Processed
ARIA’s conversational capabilities are powered by a third-party large language model service provided by Anthropic, PBC. The text content of your conversation with ARIA is transmitted to and processed through Anthropic’s API to generate ARIA’s responses. Under Anthropic’s commercial API terms, your conversation content is not used to train their general-purpose AI models.
We do not share your name or email address with Anthropic as part of the conversation itself. We retain your contact information separately in our own customer management systems to deliver your assessment and to follow up with you about your coverage.
Marketing Communications from ARIA
By providing your name and email and proceeding with an ARIA assessment, you consent to receive:
- Your personalized coverage assessment by email
- Periodic follow-up communications from Merrill Insurance Agency related to your assessment and to insurance coverage topics generally
These communications are delivered through our email marketing service provider. You may opt out at any time using the unsubscribe link in any email, or by contacting us directly at info@merrillagency.com.
Data Retention and Your Rights
We retain your ARIA conversation summary, assessment results, and contact information for follow-up purposes and to maintain records of our communications with you. You may request deletion of this data at any time by contacting us at info@merrillagency.com, subject to our legal and regulatory obligations to retain certain records.
The general rights described in the “Your Rights” section below also apply to information collected through ARIA, including rights of access, correction, and deletion.
ARIA’s Limitations
ARIA is an educational tool and is not a licensed insurance agent. ARIA does not bind, place, or modify any insurance coverage. ARIA’s coverage scores and gap identifications are directional and educational, not authoritative or comprehensive. For complete details on what ARIA is and is not, please see our Terms and Conditions.
Children and ARIA
Consistent with our general policy on children’s privacy below, ARIA is intended for use by adults age 18 or older. We do not knowingly allow minors to interact with ARIA or collect their information through ARIA. If you believe a minor has provided information through ARIA, please contact us at info@merrillagency.com so we can remove it.